The Blackberry -- Not just for pie anymore
Cowgirl Sass & Savvy by Julie Carter
Fifteen years ago, there were only a few cell phones in the pockets of the range riders and every now and then, you could find one with a computer and the ability to send an email.
Five years ago it was rare to see a cowboy under the age of 40 without a cell phone and today, it's a whole new game.
In talking to one technology-adept cowpuncher, I found that not only was his new Blackberry phone functional for the usual communication, but he used it as a tool for his multi-tasking way of making a living.
"I use the calendar all the time," he said. "It separates the scheduling for hunting, ranching, day work, and my horse shoeing appointments so I don't book one thing on top of another. Then it backs it up through the home computer in case I should lose my phone."
He laughed and said he was sitting in the pickup sending me the email telling me about his phone while he was filling up a water tank for some pasture cattle.
He called it a "fancy gadget" and admitted it took some time to learn how to use it. "They aren't for the old timers," he said, "but for me, it has been a money-maker."
Taking the Blackberry phone with him everywhere, he was able to book $6,000 in hunts in a week and didn't have to be stuck in the house waiting for replies.
That's more than he paid for the phone, he pointed out.
He watches the cattle market reports for all the sale barns in the country and if the auction barn has an internet camera, he can even make a bid if he sees a good deal.
The weather channel sends him alerts and he can watch the weather maps which he deems pretty handy during calving season.
"I even had a cow with a weird tumor on her leg," he said. "So I took a picture of it, emailed it to the vet and saved a client the 100-mile trip that it would have taken to haul her to the vet. The vet later told me it was a great idea and now he has clients send a picture of 'emergency' calls. You know, just in case it is something that might be able to wait until later. You know, from those hypochondriac horse and dog owners."
And because he guides hunts through various seasons, his ringtone is a turkey gobble sound. "It doesn't spook the game or the livestock," he laughed. "But if I put it on vibrate, it will absolutely cause a bronc to blow up. And, it's best to not get bucked off in water. That does kind of mess up the phone."
He laughs about the not always having service but says he can usually send a text. Or if the phone at home is busy, email still goes through. "If I'm in a big wreck, maybe the wind knocked out of me where I can't talk, I can just take a picture and send it. A picture worth a thousand words. They'll get the point."
While he was doctoring a sick calf that he had roped and tied down, a call came in requesting that he select one of two styles of feed bunks to be delivered to him. Since he happened to be near some feed bunks at the time, he simply took a photo of them and texted the photo to the dealer. The matter settled, he let the calf up, mounted his horse and rode off,
"I never forget how to wire up the pressure switch on the well house," he said. "I take a picture of the old one on my Blackberry and use it as a pattern to wire up the new one. I can also have people video their horses that need special shoeing and send it my phone so I can get an idea what is wrong before I get there to shoe."
The cell phone - a tool for the new age of cowboying, ranching and rural living. Much like the Leatherman or the Plammer fencing pliers, you should never leave home without it.
What's next? Bluetooth built into the saddle horns?
Julie can be reached for comment at jcarter@tularosa.net
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